Dear North West,
There’s a video of you going around on the internet at the moment.
It shows you wearing one of your signature Balmain coats as you walk with an adult friend into the ballet studio where you have been taking classes for the best part of this year.
As you walk through the carpark outside, about 10 adult men start shoving cameras in your face, blocking your path.
“I said no pictures!” you say, in a move that has prompted headlines like “Here’s North West yelling at paparazzi just like her dad” and “North West is a sassy little ballerina in adorable tutu as she heads to a dance class.
You are two years old and you are visibly upset.
Unfortunately, this is a pretty common scenario for you. The child of Kim Kardashian and Kanye West, you really didn’t have a choice in whether or not your every move would be documented by hordes of men with long lenses. She’s so god damn cute RT @WORLDSTARC0MEDY: North West: “I said no pictures” daddy’s girl pic.twitter杭州龙凤论坛m/I7omQS5ITY— sabrina (@ssabrinajulevic) October 28, 2015
That’s not to say your parents haven’t made some effort to protect your privacy.
You are largely kept off the family’s E! reality television show, Keeping Up With the Kardashians.
But, while you continue to appear in her Instagram feed and accompanying her to red carpet events, that’s a bit of a moot point, because we’ve probably reached a point where it’s reductive to call your mum a “reality television star”.
Kim is best described simply as a “celebrity”, and she isn’t a celebrity who became famous for being a great actor or singer or athlete or physicist (kidding, kidding); she’s a celebrity who became famous by being a great celebrity. She became famous because of her private life.
That means, while other celebrities can decry interest in their private life as invasive, your mum (and your aunts, and your grandparents) kind of can’t.
Your family make a lot of money off their personal brands (roughly $US300 million – $422 million – at last count), building profiles on social media and in public in order to make people think buying a book full of their selfies or a waist trainer they are being paid to promote is a good idea.
Your mum has professionalised her personal life.
She sees some problems with this, sure.
“I like sharing my world with people,” she told Vogue earlier this year. “Although I wish there could be just maybe a little bit more privacy just for our daughter.
“But it is what it is.”
This “it” is your problem, North.
You could have more privacy, but you won’t, because you are a part of your mother’s personal life and, right now, that personal life is putting food on the table.
Let’s take your tiny tots ballet career as an example. Your mum has been known to post pictures photographers took of you going to and from ballet on her Instagram account with funny captions, or details about where your clothes are from.
See here: #PaparazziGotMeLike…A photo posted by Kim Kardashian West (@kimkardashian) on May 28, 2015 at 9:05pm PDT
And here: Ballet in BalmainA photo posted by Kim Kardashian West (@kimkardashian) on May 28, 2015 at 11:52am PDT